Fill in a brief, and content lands in your inbox before the kettle has boiled. Approve as much or as little as suits you, and it heads to Buffer when it's ready.
That's the whole picture.
Open the Let's Create page, type a theme, a moment or something that's been sitting in the back of your head, and add a call to action if you want readers to do something next. You can add more if you want to, or trust the process and leave it at the idea.
It's as simple as that.
The moment the brief lands, the workflow fires. It reads your brand voice, pillars, and brief that were set up during the build, then generates content for each chosen platform keeping your voice. By the time the kettle has boiled, it's done and on its way to your inbox.
How much you approve is up to you, and we set it up on your build call. Most people start by checking everything, then ease off once they trust what's coming through. Even then, every so often the system holds a piece back at random for you to check, so nothing drifts. When something needs a tweak, it's a press of a button, with revised content fired back before the milk is poured, and anything left over gets archived before the next round begins.
Once content is ready, whether you've approved it or it's been waved through, it moves straight to Buffer, scheduled and ready to go. The system handles the handoff, so the only thing left to do is drink your drink.
Buffer is the scheduler we build with as standard. If you already use another one, we can talk about swapping it.
Your idea went into the brief. The system matched with your brand, generated content in your voice, and had it in your inbox before the kettle boiled.
What felt right went to Buffer. The rest came back revised, and everything else got archived.
Built once, handed over, and running as and when you need it.
Throw a thought in the Red Bucket and see what the system makes of your business. No account and no card needed.