1. What This Statement Covers

Sophfree uses artificial intelligence as a core part of its service. This statement explains openly what AI is used for, which tools are involved, what safeguards are in place, and what that means for you as a client or visitor.

Sophfree is a UK-based business. The EU AI Act applies where clients or users are based in the European Union. This statement satisfies the transparency requirements of both the EU AI Act and the emerging UK AI governance framework.

2. How AI Is Used

Content generation

OpenAI's GPT-4o model is used to generate social media content on behalf of clients — including post copy, image briefs, b-roll suggestions, video scripts, and ad copy variants. Content is generated as a draft and must be reviewed and explicitly approved by the client before it goes anywhere. Nothing is published automatically.

Voice transcription

Where clients submit voice notes, OpenAI's Whisper API transcribes the audio to text. The transcript is then processed by Claude (Anthropic) to extract structured information. Original audio and transcripts are retained only for the duration of the project.

Brief extraction and quality checking

Claude (Anthropic) is used to extract structured brand brief information from client submissions and to perform a quality check on briefs before content generation runs.

Trial content generation

When a visitor runs the free trial, Claude generates a single platform content output. This is clearly presented as AI-generated and is intended as a demonstration only.

Onboarding document generation

Claude generates a first-draft brand brief at onboarding, based on information provided in the application. This is presented to the client for review and correction — it is a starting point, not a finished document.

Branded image generation

For Instagram posts, a branded image is automatically generated using Cloudinary's image transformation API. Each client operates their own Cloudinary account — Sophfree does not store or process images centrally. The system overlays post copy onto a solid brand colour background using the client's own brand colours. This is not AI — it is an automated image transformation. The resulting image is included in the client approval email for review before anything is sent to Buffer.

AI image generation (add-on)

Clients who purchase the image generation add-on will have social media images created using AI. Stock photography is sourced via the Unsplash API. AI-generated images are produced using OpenAI's DALL-E model based on a brief provided by the client as part of their monthly content submission. Generated images are included in the client approval workflow and require explicit approval before use. This add-on is not included in the standard service.

3. Which AI Systems Are Used

No other AI systems are used in the delivery of Sophfree's services at this time. Cloudinary is listed above for transparency purposes as an automated tool involved in service delivery, though it is not an AI system. If this changes, this statement will be updated.

4. Risk Classification

Limited risk — content generation and transcription

AI-generated content and transcription outputs are limited risk under the EU AI Act. The primary obligation is transparency. Sophfree satisfies this through this statement, through the onboarding process, and through the approval workflow which requires human review before any content is used.

Not high risk

Sophfree does not use AI for any high-risk purposes defined under the EU AI Act — including employment decisions, credit scoring, biometric identification, law enforcement, or critical infrastructure. The sole purpose of AI in Sophfree's services is to assist with the drafting of social media content.

5. Human Oversight and Control

Human review is built into the system at every stage:

• All generated content is stored as a draft and requires explicit client approval before it is sent to any scheduler.
• The client approval page presents each piece of content individually — the client can approve, request changes, or add notes.
• Nothing is published automatically. Clients retain full control over timing and final scheduling.
• Brief quality is checked before generation runs. If a brief is too vague, the system pauses and asks for clarification.
• The onboarding brand brief is reviewed and corrected by the client on a live call before it is used in any generation.

6. Transparency to Clients

Clients are informed at every stage that AI is being used:

• The nature of the service is explicit in all marketing, pricing, and onboarding materials.
• The client contract references AI usage and the client's responsibility for reviewing and approving content.
• The approval page clearly presents content as generated output awaiting client decision.
• Clients are responsible for any platform-specific disclosure requirements regarding AI-generated content on their own channels.

7. Data Passed to AI Systems

The following types of data are passed to AI systems as part of service delivery:

• Business descriptions and brand information provided by the client
• Content briefs submitted by the client
• Voice note transcripts
• Platform and content type preferences

Personal data passed to AI systems is limited to what is necessary for the service. Names and contact details are not included in AI prompts. Full details of how data is handled are set out in the Privacy Policy.

8. Known Limitations

• AI can produce content that sounds plausible but is factually incorrect. Clients should verify any factual claims before publishing.
• AI-generated content may occasionally feel generic or off-brand. The approval workflow exists specifically to catch this.
• Transcription via Whisper may be less accurate for strong accents, background noise, or technical terminology.
• Content quality depends significantly on brief quality. Vague briefs produce weaker outputs.

These limitations are why human review is mandatory and built into the system rather than optional.

9. Updates to This Statement

This statement will be reviewed and updated whenever Sophfree's use of AI changes materially, or when relevant regulatory guidance is updated. The current version will always be available at contentglitch404.com/ai-statement.